Question of the WeekWhy Are Some US Shoppers Starting Holiday Shopping Earlier This Year? Coresight Research October 19, 2020 QUESTION OF THE WEEK: Why Are Some US Shoppers Starting Holiday Shopping Earlier This Year? Three in 10 US consumers expect to start shopping earlier for the holidays this year than they did last year, according to Coresight Research’s holiday shopper survey. This compares to just one in 10 that expects to start later. Consumers appear to be attuned to potential supply chain challenges, with early shoppers concerned about getting online orders in time and product availability. This document was generated for Other research you may be interested in: 2026 Sector Outlook: US Department Stores Retailing—A Slowing Decline amid Strategic ResetConsumer Sentiment Reaches Its Lowest Level; Tariff Pessimism and Inflation Awareness Increases: US Consumer Survey InsightsAgentic Commerce: How Retailers Can Employ OpenAI’s Agentic Commerce Protocol To Unleash a True AI Shopping AgentRetail Under Pressure: How Will Tariffs Disrupt the Back-to-School and Holiday Seasons?