Question of the WeekWhy Are Some US Shoppers Starting Holiday Shopping Earlier This Year? Coresight Research October 19, 2020 QUESTION OF THE WEEK: Why Are Some US Shoppers Starting Holiday Shopping Earlier This Year? Three in 10 US consumers expect to start shopping earlier for the holidays this year than they did last year, according to Coresight Research’s holiday shopper survey. This compares to just one in 10 that expects to start later. Consumers appear to be attuned to potential supply chain challenges, with early shoppers concerned about getting online orders in time and product availability. This document was generated for Other research you may be interested in: Shoptalk Spring 2026 “Shark Reef” Startup Pitch: Preview—10 Innovators Driving Customer Experience and Operational EfficienciesEnergy Shock: As Gasoline Prices Decline, When Will Peak CPI Hit?Weekly US Store Openings and Closures Tracker 2026, Week 14: Urban Outfitters Announces Expansion PlanAnalyst Corner: What’s Ahead for Retail Media in 2026, with Sujeet Naik