Insight Report 4 minutes PremiumIs Pokémon Go a Stealth Fitness App? Coresight Research July 26, 2016 Executive Summary Although Pokémon was originally a video game for kids, the latest incarnation—Pokémon Go—has amassed an adult audience as well. Apple has confirmed that the app set a new record for first-week downloads. In contrast to traditional video games, which are played while sitting at home, Pokémon Go players (kids and adults) have to go outside and explore their neighborhood in order to find monsters, PokéSpots, Gyms and eggs, which means players are getting real fitness benefits. To incubate collected eggs, which hatch into a player’s own monsters, a player must travel 2–6.2 miles (2–10 km), depending on the kind of egg being hatched. Many players are reporting on social media the number of steps they have taken while playing the game by posting data from their fitness bands, and apps that encourage social interaction between players have also emerged. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Coresight Bites: US Department Stores—Market OutlookInnovator Profile: Rentle Onboards Retailers to the Rental MarketEarnings Insights 3Q23, Week 2: Crocs, CVS and Colgate-Palmolive Report Strong Results; Carter’s, Clorox, Estée Lauder and VF Corporation See Sales DeclineOff-Price and Dollar-Store Shopping in Focus—TJX and Dollar Tree Rank as Top Choices: US Consumer Survey Insights