Insight Report 7 minutes PremiumThe Pokémon Go Invasion Is Unstoppable Coresight Research July 27, 2016 Executive Summary With a peak of 26 million active players, Pokémon Go is the most successful mobile game ever in the US, surpassing even Candy Crush Saga at its peak of popularity. The game employs augmented-reality technology to combine live video with computer graphics, encouraging players to go outside and explore their surroundings in order to find virtual monsters. Retailers are seeing the additional foot traffic the game has generated as a mixed blessing, as not all players are buying in stores, but they can benefit from the phenomenon by offering players “Lures” and “PokéStops” and by supporting teams. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Dollar Stores and Warehouse Clubs Gain from Valentine’s Day: US Consumer Survey InsightsExploring International Home and Home-Improvement Sector Retailing in the UAEThree Data Points We’re Watching This WeekDay Two at NRF 2024: Retail’s Big Show—Supply Chains and Sustainability Take Center Stage