23 minutes

Playbook: Six Quick Wins in Generative AI

Primary Analyst: John Harmon, CFA, Associate Director of Technology Research
Contributors
Primary Analyst: John Harmon, CFA, Associate Director of Technology Research
Other Contributors: Primel Konok, Analyst
Deep Dive

What's Inside

The Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends.

This Playbook provides critical strategies for companies to harness the power of generative AI in retail, covering product development, personalized marketing, employee productivity and more. Gain a competitive edge in the fast-paced retail landscape with these quick wins in generative AI!

Data in this research report include:

  • Estimated global generative AI software market size, 2023–2027
  • Proprietary survey data on whether US consumers have seen or produced AI-generated content

Companies mentioned in this report include: Glean, Jasper AI, Levi’s, SAP, The Coca-Cola Company

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