What's Inside

The Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends.

This Playbook provides critical strategies for companies to harness the power of generative AI in retail, covering product development, personalized marketing, employee productivity and more. Gain a competitive edge in the fast-paced retail landscape with these quick wins in generative AI!

Data in this research report include:

• Estimated global generative AI software market size, 2023–2027
• Proprietary survey data on whether US consumers have seen or produced AI-generated content

Companies mentioned in this report include: Glean, Jasper AI, Levi’s, SAP, The Coca-Cola Company

Other relevant research:

• We presented our insights from this Playbook at the AI Summit New York 2023. Read the full presentation here.
• The Coresight Research CORE framework for generative AI in retail
• The Retail Buzz Around Generative AI—Infographic
• All Coresight Research coverage of generative AI in retail