Playbook: Beauty in the Metaverse—Four Strategies for Success in the Virtual World

What's Inside

The Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends.

Coresight Research has identified the expanding metaverse as a key trend to watch in retail and a component trend of Coresight Research’s RESET framework for change. In this Playbook, we outline four key ways in which beauty brands and retailers can begin participating in the metaverse. We also discuss notable recent examples of these strategies from companies including Estée Lauder, L’Oréal and LVMH.

• Read more coverage of the retail metaverse.
• Read more from Coresight Research’s Playbook series.

Contents (Click to navigate)

Introduction

What’s the Story?

Why It Matters

Beauty in the Metaverse: A Playbook

1. Build Advertising Campaigns in Virtual Worlds
2. Craft Immersive Experiences for Consumers
3. Create Virtual Idols
4. Release NFT Collections and Digital Twins

What We Think

Appendix: About Coresight Research’s RESET Framework