Deep Dive 12 minutes Premium

Opportunities in the US Women’s Plus-Size Apparel Market

What's Inside

A growing number of inclusive apparel brands and retailers are addressing new consumer expectations in US women’s plus-size apparel, broadening their plus-size offerings to better serve this growing market segment and take advantage of the opportunity it presents.

We discuss the following key topics:

  • A market overview for the US women’s plus-size apparel category
  • Sizing inconsistencies among plus-size apparel offerings, including a breakdown of sizes carried by selected brands and retailers
  • New product launches and influencer collaborations—including the spike in activewear and swimwear collection launches in 2020
  • Store closures related to plus-size brands and retailers amid the Covid-19 crisis
  • Body positivity in the plus-size apparel market—with the rise of business models such as social commerce and fashion rental

This report features highlights from American Eagle’s Aerie, Eloquii, NIKE and Target, among other brands and retailers.

For more information on brands taking action on inclusivity and body positivity in women’s apparel, read our report on the US women’s intimates market.

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