Market Outlook 17 minutes Premium

Online Marketplaces for Handcrafted and Vintage Merchandise

Executive Summary

  • Online craft marketplaces are peer-to-peer platforms that sell handmade or custom-made products, which are usually created by the sellers themselves. The sellers are typically artisans and designers.
  • Etsy is the archetypical online craft marketplace. In 2015, its annual gross merchandise sales grew to $2.39 billion and its number of active sellers reached 1.56 million.
  • Amazon expanded into the handcrafts market when it launched Handmade at Amazon in 2015.
  • Consumers spent $34 billion on general crafts, fine arts, jewelry and bead crafts in the US in 2015; Etsy’s share of this market was only 3.9%.


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