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October 2018 US Retail Sales and Traffic: Retail Sales Growth Strengthens and Traffic Decline Eases

Coresight Research

Executive Summary

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, selected US retailers’ same-store sales and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Our US Monthly Retail Sales and Traffic Report reviews year-over-year changes in selected store-based metrics, including sales, traffic and conversion rates.

Highlights from our October Retail Traffic report:

  • Total US retail sales including automobiles and gasoline increased 4.3% on a year-over-year basis in October, according to the US Census Bureau. This was up from 3.8% year-over-year growth in September.
  • Retail sales increased 0.9% month over month in October, on a seasonally adjusted basis.
  • Changes in store-based sales and traffic stayed negative in October. While the conversion rate declined 0.3%, average transaction value grew 2.9%, the largest increase in the past year. Product returns grew 0.5%, recording its largest increase since November last year, according to RetailNext. Retail traffic declined 5.3% year over year during October.

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