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NRF 2019 Day 3: Hearing About Mission-Driven Brands, China’s Digital Leadership and How Inclusion Can Fuel Growth

Executive Summary

The Coresight Research team was on hand for the third and final day of the National Retail Federation’s (NRF) Big Show in New York City as 39,000 attendees wrapped up three days at one of the retail industry’s most important events. These are some of the things we found most interesting on day 3:

  • Brands must stand for something to remain relevant.
  • The Chinese consumer is leading the way in digital.
  • And the Chinese consumer wants luxury.
  • Cannabis and gender fluid brands are reaching new consumers.
  • Inclusion fuels growth.
  • Merging physical interactions with digital engagement creates frictionless retail.

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