New Retail Briefing # 2: Alibaba Steps Up Partnerships, NetEase Kaola Opens Flagship Store


Key Points

“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this new fortnightly series, we cover important developments on New Retail in China. 

  • Alibaba launched the “A100 Strategic Partnership” program to accelerate the digital transformation of partner brands.
  • NetEase Kaola opened its first brick-and-mortar flagship store, in Hangzhou in an effort to catch up with competitors Tmall Global and JD Worldwide that opened physical stores last year.
  • Alibaba is providing Freshippo business model solutions to Shanghai Runhe (part-owned by Sun Art Retail Group) to help digitalize its retail operations.

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