New Retail Briefing # 2: Alibaba Steps Up Partnerships, NetEase Kaola Opens Flagship Store
“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this new fortnightly series, we cover important developments on New Retail in China.
- Alibaba launched the “A100 Strategic Partnership” program to accelerate the digital transformation of partner brands.
- NetEase Kaola opened its first brick-and-mortar flagship store, in Hangzhou in an effort to catch up with competitors Tmall Global and JD Worldwide that opened physical stores last year.
- Alibaba is providing Freshippo business model solutions to Shanghai Runhe (part-owned by Sun Art Retail Group) to help digitalize its retail operations.