Insight Report 7 minutes PremiumMorrisons Dissecting Its New Direction Coresight Research September 16, 2015 Executive Summary Faltering UK grocer Morrisons has unveiled a new strategy that effectively means rowing back on some of the changes it has introduced in recent years. Out go its convenience store estate, fancy in-store merchandising and, probably, its still-new loyalty card program. In comes a back-to-basics focus on its core supermarkets, localized offerings and lower prices. The changes come six months after David Potts was brought in as CEO to replace Dalton Philips, who had introduced many of the changes now being undone. The announcement came as Morrisons revealed that first-half comps (ex fuel) had declined by 2.7% and that first-half operating margins were down to 2.1% from historical levels of 5% plus. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Web3 and the Supply Chain: Blockchain, Digital Twins and More—Insights Presented at Shoptalk 2023Earnings Insights 1Q23, Week 1: Albertsons, Crocs, Procter & Gamble, Skechers and More Post Positive Results; Amazon’s Online Sales ImproveRetail Shrink and ORC: US Small Business Owners’ Perspectives on Retail Theft, Plus New Measures To Combat Theft in New York, the UK and AustraliaAhead of Singles’ Day, Experiential Retail Will Be Key: China Consumer Survey Insights