Insight Report 7 minutes PremiumMorrisons Dissecting Its New Direction Coresight Research September 16, 2015 Executive Summary Faltering UK grocer Morrisons has unveiled a new strategy that effectively means rowing back on some of the changes it has introduced in recent years. Out go its convenience store estate, fancy in-store merchandising and, probably, its still-new loyalty card program. In comes a back-to-basics focus on its core supermarkets, localized offerings and lower prices. The changes come six months after David Potts was brought in as CEO to replace Dalton Philips, who had introduced many of the changes now being undone. The announcement came as Morrisons revealed that first-half comps (ex fuel) had declined by 2.7% and that first-half operating margins were down to 2.1% from historical levels of 5% plus. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Store Tracker Extra: UK Store Openings and Closures—2024 Review and 2025 OutlookAnalyst Corner: Three Technologies Driving the Future of US Retail, with Anand KumarPutting the “AI” in “Airlines”: Insights from CES 2025High Hopes—Heightened Economic Optimism Entering the New Year: US Consumer Survey Insights