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Metaverse Latest: Meta Humans Become Influencers—Storytelling Through Virtual Idols


What's Inside

We present recent developments in the metaverse space—covering virtual worlds and platforms; brands and retailers; and technology and access. We also explore the rise of meta humans as influencers, with virtual idols providing retailers with control of their products’ and brands’ narratives.

This report is part of our Metaverse Latest series, which provides regular updates on metaverse developments globally, showing how key players and new entrants are seizing opportunities in the space. In this report, we present developments as of June 13, 2022.  

Read the previous report in the series, which discusses the recent price crash in both cryptocurrencies and non-fungible tokens (NFTs). 

Click here to read more Coresight Research coverage of the metaverse. 

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