Deep Dive 11 minutes Premium

Market Trends in US and European Footwear

Executive Summary

  • In the US and in European countries, athleisure and health and wellness trends buoyed footwear sales growth in 2016. Nike, Adidas, Puma and JD Sports Fashion all posted double-digit percentage sales growth rates in their latest respective fiscal year results.
  • Trends in the footwear market closely mirror those of the apparel fashion market in that specialty footwear retailers in the US and the UK that offer sports-inspired footwear styles are thriving.
  • We expect global footwear sales will be driven by the continuation of athleisure and healthy lifestyle trends, the rise of e-commerce, product innovation and the evolving opportunities provided by 3D printing and customization, as well as Amazon’s continued penetration of the apparel and footwear categories.

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