Deep Dive 13 minutes PremiumMale Makeup: Going Mainstream in Asia and Slowly Gaining Traction in the US Coresight Research April 24, 2019 Executive SummaryIn this report, we present an analysis of the male makeup market with a focus on markets in Asia and the US. Male makeup is an emerging category as male consumers globally are increasingly showing interest in skincare and makeup products. Young consumers are challenging the definitions of masculinity and femininity as men are beginning to wear makeup – and not just for stage performances or on television. Asia Pacific, which includes Australasia, is one of the fastest-growing major regions for men’s makeup and grooming. The men’s grooming category is expected to grow at a 7.0% CAGR to 2022, and the region’s consumers are pioneers in men’s makeup – particularly in China, Japan and South Korea. On Tmall in China, male consumers are spending more on products specifically targeted at men, compared to unisex beauty products, presenting an opportunity for brands entering this market. Supply is not able to meet demand for male makeup products in China according to Jason Chen, General Manager of Tmall Beauty, creating an opportunity for brands. China’s male consumers want products geared towards them. Some 33% of US males like or use natural-looking makeup. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: Sharp Beauty Rise Drives CPG Growth in December 2024Financial Confidence Ticks Up Again: Weekly US Consumer Sentiment, Week 20, 2025—InfographicShoptalk Spring 2025 “Shark Reef” Startup Pitch: Preview—12 Innovators Leveling Up the Customer Experience and Streamlining OperationsThree Data Points We’re Watching This Week, Week 19: China and US Consumer Sentiment in Focus