Flash ReportMacy’s Acquires STORY, the Store that Changes Concepts Every 6–8 Weeks Coresight Research May 3, 2018 Executive SummaryMacy’s announced that it has acquired STORY, a New York City concept store that curates its product selections around a theme that changes every 4–8 weeks. STORY, founded in 2011, is a new retail model that focuses on experiences, engagement and collaboration/brand partnerships. Rachel Shechtman, STORY’s Founder and CEO, will join Macy’s as the company’s Brand Experience Officer, and will report directly to the President of Macy’s, Hal Lawton. Shechtman will focus on ways to enhance the in-store customer experience with the Macy’s brand and through a new store format. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2026, Week 15: 7-Eleven Announces Store ClosuresWeekly US and UK Store Openings and Closures Tracker 2025, Week 4: Store Closures Near 2,100 in the USInnovator Profile: Kalder—Monetizing Customer Loyalty with White-Label Cashback and RewardsAnalyst Corner: From Models to Markets—The Accelerating Shift Toward AI Applications, with Charlie Poon
