Insight Report 6 minutes PremiumLuxury Brands’ Exhibitions in China: A Secret Weapon to Win the Hearts of Shoppers Coresight Research July 5, 2019 Executive SummaryIn China, luxury brands hold exhibitions not only to publicize their brands but also to deepen the relationship with the customer. We look at recent exhibitions by luxury brands and their impact, particularly on social media. The exhibitions allow consumers to have an immersive 360-degree experience to cultivate brand affection and engagement. Exhibitions can create buzz on social media, and not just from celebrities or key opinion leaders (KOLs) but from posts by real consumers. Luxury brands also link exhibitions with events in culture, art, music or travel, so consumers associate the brand with specific lifestyles. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: February 2025 US Retail Sales: First Year-Over-Year Drop Since the Pandemic—Electronics and Department Stores Lead DeclinesWeekly US Store Openings and Closures Tracker 2025, Week 20: Bob’s Discount Furniture Announces Store-Expansion PlanHigh-Income Consumers Turn Optimistic About Economy: Weekly US Consumer Sentiment, Week 18, 2025—InfographicAnalyst Corner: All Things Tech at Shoptalk Spring 2025 with John Harmon