Insights from Cosmoprof North America 2019: Day 3
The Coresight Research team was in Las Vegas this week attending Cosmoprof North America 2019. Here are the key insights from this important beauty industry event:
- Cactus is becoming a popular ingredient in Korea, in products such as facial masks.
- Brands are offering “the degree of clean ingredients” by SKU.
- Stem cells may be the next big thing in beauty, with claims that they help to reverse the visible signs of aging.
The Coresight Research team was in Las Vegas this week attending Cosmoprof North America 2019, the leading B2B beauty trade show in North America.
The Coresight Research team attended numerous expert sessions and connected with brand owners to uncover the newest product trends.
Below are the key insights we observed on day three:
1. Innovation in facial masks is bringing in new ingredients, including hemp and cactus. SooAE, a brand inspired by Korean beauty, launched two new ingredients in its sheet masks: hemp and cactus. Hemp, a much-talked about ingredient at this year’s Cosmoprof alongside CBD, is now available in SooAE’s Hemp Dreams Collection, which includes sheet masks, clay masks and serums among other products. A brand representative from SooAE also said cactus is becoming a popular ingredient in Korea, so the company launched a cactus mask to bring the ingredient to new markets.
2. Brands are offering farm-to-shelf transparency by placing QR codes on packaging. Physicians Grade, a Florida-based premium CBD company that specializes in tinctures, creams, sprays and capsules, puts QR code on all its packaging so customers can trace the sourcing of product ingredients. Consumers can also scan to see the certificate of analysis (COA) from a third-party lab that cannot be tampered with, providing the content level of each ingredient and its source. The company said validation and certification that the ingredient levels and sources are legitimate is important for customers, particularly in the CBD industry.
3. Brands are providing “the degree in clean ingredients” by SKU. Yope, a global bath, shower, hand and body, home fragrance and household cleaning brand based in Poland gives consumers information on the level of natural ingredients in each of its products, which varies by product. Its founder, Karolina Kuklińska-Kosowicz, said that she wanted to put the fun back in beauty, and her product line includes animals from local artists to show Yope does not test on animals and is cruelty-free.
4. Stem cells may be the next big thing in beauty, with claims that they help to reverse the visible signs of aging. Emerging premium brands are beginning to use stem cells in beauty products with claims that they help to reverse the visible signs of aging on the skin. Biosheer, a premium skincare company, has spent five years developing anti-aging products using stem cells from a Swiss apple.
Atzen, another premium skincare brand which won the 2018 Cosmoprof award for best serum, also reported they are using stem cells from the Swiss apple in Atzen’s products.
5. “A beauty regimen for the V” is an emerging market. In 2017, Avonda Nelson Urben launched The Perfect V, a luxury brand dedicated to the beauty of a woman’s bikini area and trademarked the name “vanicure” to describe the beauty regimen. Nelson Urben said she saw opportunities as at the time there were no other brands that addressed the woman’s entire bikini area. The products include pampering products such as creams, exfoliators, firming serums, freshening sheets and sprays. The products are made with Scandinavian-sourced ingredients and vitamin-infused with anti-aging properties.