Insight Report 7 minutes PremiumInsights from China: The Opportunities in China’s $1.3 Trillion Lower-Tier Markets Coresight Research December 10, 2019 What's InsideChina’s tier system classifies cities based on perceived level of economic development, residents’ buying power, consumer sophistication and other factors. With economic prosperity spreading deeper into the country, lower-tier cities are attracting greater attention: Personal consumption in lower-tier areas is growing at double the rate it is in tier-1 cities Internet access is high and growing, but the e-commerce penetration rate is low These factors plus rising incomes in these areas spell growing opportunity But the demographics in lower-tier areas are different: The average age of an Internet user and online shopper is different, there is a preference for group buying and a number of other characteristics mean retailers need to tailor campaigns to these areas. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Market Outlook: UK Home-Improvement Retailing—Easing Market Conditions and Pent-Up Demand To Support Sales GrowthFebruary 2023 US Retail Traffic and In-Store Metrics: Traffic Growth DeceleratesHoliday 2023: Social Media Strategies—Shoppable Posts and Creator-Generated Content Can Drive Conversion10 Things To Know About Temu, the E-Commerce Marketplace Sweeping the US Market