Insight Report 7 minutes PremiumInsights from China: The Opportunities in China’s $1.3 Trillion Lower-Tier Markets Coresight Research December 10, 2019 What's InsideChina’s tier system classifies cities based on perceived level of economic development, residents’ buying power, consumer sophistication and other factors. With economic prosperity spreading deeper into the country, lower-tier cities are attracting greater attention: Personal consumption in lower-tier areas is growing at double the rate it is in tier-1 cities Internet access is high and growing, but the e-commerce penetration rate is low These factors plus rising incomes in these areas spell growing opportunity But the demographics in lower-tier areas are different: The average age of an Internet user and online shopper is different, there is a preference for group buying and a number of other characteristics mean retailers need to tailor campaigns to these areas. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: December 2022 China Retail Sales: Sales Flat Year over YearWeinswig’s Weekly: How US Shoppers Choose a Home-Goods RetailerWeekly US and UK Store Openings and Closures Tracker 2023, Week 34: Ace Hardware Drives US OpeningsInnovator Profile: IN BOLD PRINT. Drives Sustainability in Retail Through Carbon Tracking