Flash Report 4 minutesRegister for Free AccessInsights from Alibaba’s Newly Released “The New Chinese Goods Project”: Alibaba Empowering Chinese Brands to Grow at Home and Abroad Coresight Research May 14, 2019 Executive SummaryAlibaba Group launched “The New Chinese Goods Project” on May 10. Alibaba set five goals to empower Chinese brands, including helping 700,000 Chinese brands to sell overseas through Tmall Global, Lazada and AliExpress. Chinese “traditional” brands, defined as “intangible cultural heritage brands” or “time-honored brands” by Alibaba, are becoming “young” and growing fast in the online channel. Chinese brands are attracting younger generations (those born in the 1980s, 1990s and even the 2000s) more than older shoppers. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Mass Merchandiser and Warehouse Club Shopping in Focus—Walmart Leads; High Purchase Rates for Daily Essentials: US Consumer Survey Insights3Q24 US Retail Inventory Insights: Apparel, Off-Price and Warehouse Club Retailers Expand Inventories for the HolidaysAnalyst Corner: What’s Happening in China’s Economy? Analyzing Retail and Consumer Metrics with Madhav PitaliyaThree Data Points We’re Watching This Week, Week 8
