Flash Report 4 minutesRegister for Free AccessInsights from Alibaba’s Newly Released “The New Chinese Goods Project”: Alibaba Empowering Chinese Brands to Grow at Home and Abroad Coresight Research May 14, 2019 Executive SummaryAlibaba Group launched “The New Chinese Goods Project” on May 10. Alibaba set five goals to empower Chinese brands, including helping 700,000 Chinese brands to sell overseas through Tmall Global, Lazada and AliExpress. Chinese “traditional” brands, defined as “intangible cultural heritage brands” or “time-honored brands” by Alibaba, are becoming “young” and growing fast in the online channel. Chinese brands are attracting younger generations (those born in the 1980s, 1990s and even the 2000s) more than older shoppers. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Sportswear Brands in 1Q23: High Costs and Promotions Erode Margins, but Key Brands Remain Positive for Full-Year 2023Temu Growth and Challenges in the US Market: A Six-Month Follow-UpOctober 2023 US Retail Traffic and In-Store Metrics: Jewelry Sector Sees Positive Growth2023 US Tax Tracker #3: IRS Issues $199 Billion in Refunds, Average Refund Declines by 9%