Industry Insights: Decoding Shein and Temu

Primary Analyst:
Anand Kumar, Associate Director of Retail Research
Contributors
Primary Analyst:
Anand Kumar, Associate Director of Retail Research
Other Contributors:
Sunny Zheng, Analyst
Event Presentation

What's Inside

We present the fundamentals of Chinese e-commerce leaders Shein and Temu, covering their business models, supply chains and technologies.

Explore the companies’ development timelines and uncover key insights into the factors driving their success.

We also reveal 10 essential actions for retailers to take to rival Shein and Temu, spanning marketing, logistics and more.

Other relevant research:

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