Insight Report 6 minutes Premium

In China, Luxury Brands Turn to Pop-Up Stores to Offer Experiences and Build Their Brands with Younger Consumers

Executive Summary

Pop-up stores are one of the ways luxury brands can engage with China’s increasingly important millennial consumers.

  • Luxury brands such as Chanel, Yves Saint Laurent (YSL), Hermès and Prada have opened pop-up stores to offer customers personalized experiences.
  • These brands showcased limited edition products, created nostalgic experiences and offered product trials.
  • Pop-up stores help these brands engage with millennial customers, who embrace newness and experience – and are also acquiring a taste for luxury at a younger age than in the West.

This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.
If you wish to learn more about our subscription plans and become a paying subscriber, click here.