ICSC RECon 2019: Five Ways to Reinvent Brick-and-Mortar Retail

Executive Summary

The Coresight Research team attended and participated in the International Council of Shopping Centers (ICSC) 2019 RECon event, in Las Vegas, May 19-22. These are some of the highlights:

• The mall is not dead, just being reincarnated as landlords look for creative ways to reinvent the mall experience to draw in customers – and beat back the trend of rising store closures.
• Retail investment in artificial intelligence (AI) is now greater than that of the banking sector, and AI will become retailers’ go-to technology to strip friction from brick-and-mortar retail.
• We continue to see the gamification of retail, as consumers respond more positively to interactive experiences.