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ICSC RECon 2019: Five Ways to Reinvent Brick-and-Mortar Retail

Executive Summary

The Coresight Research team attended and participated in the International Council of Shopping Centers (ICSC) 2019 RECon event, in Las Vegas, May 19-22. These are some of the highlights:

  • The mall is not dead, just being reincarnated as landlords look for creative ways to reinvent the mall experience to draw in customers – and beat back the trend of rising store closures.
  • Retail investment in artificial intelligence (AI) is now greater than that of the banking sector, and AI will become retailers’ go-to technology to strip friction from brick-and-mortar retail.
  • We continue to see the gamification of retail, as consumers respond more positively to interactive experiences.

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