Insight Report 5 minutes PremiumHow Target Leveraged its Direct Sourcing Strategy as a Competitive Differentiator Coresight Research October 24, 2019 Executive SummaryIn this report, we look at the key elements of Target’s direct sourcing strategy that have helped the company successfully build its collection of private labels. In the year ended January 2019, owned and exclusive brands accounted for around one-third of Target’s total sales. Part of Target’s success in private label has been building direct sourcing networks – especially from suppliers in China. Target has also focused for many years on sustainability initiatives that include operations, its stores and of course, supply chain – providing Target with the opportunity for greater customer loyalty as consumers expect retailers to be socially responsible (in an ESG, Environmental, Social and Governance framework). Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Tariffs + Consumer Sentiment: A Timeline, 2025High-Tech Retailing—Four Technologies That Retailers Can Use to Enchant Consumers: Insights from the Retail Track at CES 2025Holiday 2024: US Retail Wrap-Up—Apparel and Amazon Dominate SpendingRetail 2025: 10 Trends in Retail Technology