Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Insight Reports 5 minutes Premium

How Target Leveraged its Direct Sourcing Strategy as a Competitive Differentiator

#

Executive Summary

In this report, we look at the key elements of Target’s direct sourcing strategy that have helped the company successfully build its collection of private labels.

  • In the year ended January 2019, owned and exclusive brands accounted for around one-third of Target’s total sales.
  • Part of Target’s success in private label has been building direct sourcing networks – especially from suppliers in China.
  • Target has also focused for many years on sustainability initiatives that include operations, its stores and of course, supply chain – providing Target with the opportunity for greater customer loyalty as consumers expect retailers to be socially responsible (in an ESG, Environmental, Social and Governance framework).

This report is for Premium subscribers only. Learn more about subscriptions here.
If you are a Premium subscriber, please log in.

Other research you may be interested in:

×

GET OUR DAILY INSIGHTS