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How Much Influence Do Bloggers Have on Apparel Purchases?

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Question of the Week

QUESTION OF THE WEEK:  How Much Influence Do Bloggers Have on Apparel Purchases?

In the US, millennials are much more influenced by bloggers than other age groups are: Some 12.4% of millennials say their apparel purchases are influenced by celebrity bloggers.