Event CoverageShoptalk Europe 2024 Day Two: AI Dominates the Conversation in Barcelona Coresight Research June 5, 2024 Reasons to ReadCoresight Research is an official research partner of Shoptalk Europe 2024, taking place June 3–5 in Barcelona, Spain. Shoptalk Europe is an annual conference that unites retail and e-commerce professionals to discuss the latest trends, innovations and challenges in the retail industry. This year, the conference covers five major themes in retail: employing AI (artificial intelligence) to transform your business, harnessing brand power and building brand trust, creating unified retail experiences, next-generation demand creation, and navigating changing industry relationships. In this report, we present key insights from day two of the event. Companies mentioned in this report include: Amazon, BP, Diageo, H&M, Instacart, Mars, Mattel, Mondelēz International, Mytheresa, Ocado Group, Otto Group, Pandora, PepsiCo, Procter & Gamble, Screwfix, Zalando, Zenni Other relevant research: Essential Guide to Shoptalk Europe 2024: Reimagining the Future of Retail Access all of our coverage of Shoptalk Europe here. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: US Store Tracker Extra, July 2025: 127 Million Square Feet of Retail Space To Close, Outpacing Openings by 60%Retail-Tech Landscape: Israel—February 2026 UpdateWeekly UK Store Openings and Closures Tracker 2025, Week 45: Fired Earth To Close Stores Due to AdministrationUS Back to School 2025, Part 3: Essential Categories and Apparel for the BTS Season—Athleisure and Basics Set to Lead