Event CoverageShoptalk Europe 2024 Day Two: AI Dominates the Conversation in Barcelona Coresight Research June 5, 2024 Reasons to ReadCoresight Research is an official research partner of Shoptalk Europe 2024, taking place June 3–5 in Barcelona, Spain. Shoptalk Europe is an annual conference that unites retail and e-commerce professionals to discuss the latest trends, innovations and challenges in the retail industry. This year, the conference covers five major themes in retail: employing AI (artificial intelligence) to transform your business, harnessing brand power and building brand trust, creating unified retail experiences, next-generation demand creation, and navigating changing industry relationships. In this report, we present key insights from day two of the event. Companies mentioned in this report include: Amazon, BP, Diageo, H&M, Instacart, Mars, Mattel, Mondelēz International, Mytheresa, Ocado Group, Otto Group, Pandora, PepsiCo, Procter & Gamble, Screwfix, Zalando, Zenni Other relevant research: Essential Guide to Shoptalk Europe 2024: Reimagining the Future of Retail Access all of our coverage of Shoptalk Europe here. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: China’s 6.18 Shopping Festival 2025: Promotion Rules Simplified, Extended Festival Duration and Governmental StrategiesInnovator Profile: Wayvee Analytics—Analyzing Customer Emotions to Boost Store and Shelf PerformanceSector Focus: Department Stores—Data GraphicHigh Earners Drive Economic Sentiment Higher: Weekly US Consumer Sentiment, Week 35, 2025—Infographic