Coresight Bites: China Consumer Tracker—Some Positive Trends Despite Overall High Avoidance of Public Places

Coresight Bites provide free snapshots of Coresight Research data and findings.

This graphic presents selected insights from our biweekly survey of China-based consumers.

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•  Seven in 10 consumers in China are avoiding some type of public place. However, the proportions of consumers avoiding certain categories of public place have dropped compared to two weeks earlier, suggesting that the retail impact of this avoidance is uneven. 
• As China continues its recovery from Covid-19, we expect to see an increasing number of consumers return to normal ways of living—a trend that is already starting to play out as respondents reduce their avoidance of entertainment venues and domestic travel. We expect to see a greater return to shopping malls and shops in general in the next couple of months. 

Click the image below to read our latest China Consumer Tracker report, which provides insights on overall consumer sentiment, changes in consumer behavior and shopping trends amid drastic government policy changes.