Holiday Bites: US Retail Traffic in November 2020: Year-over-Year % Change Coresight Research December 10, 2020 Reasons to ReadOur Holiday Bites series features bitesize information on the shape and scale of consumer demand, retail sales and category performance in the 2020 holiday season. Click here to see more Holiday Bites as well as our in-depth research reports on US holiday retail. Brick-and-mortar retail continues to see severely reduced shopper visits amid the pandemic. Although we saw an improving traffic trend over the first three weeks of November, we saw a deeper decline of 41.3% in the fourth week, which included Black Friday weekend. The deep decline was in the context of sustained high levels of Covid-19 infection and hospitalizations, suggested restrictions on holiday travel and further potential restrictions in some states. Home retailers consistently saw less severe declines in traffic through the month than apparel, footwear and jewelry retailers. We are on course for a digital December as physical store traffic remains deeply negative and online demand is highly elevated. We expect digital sales across nonfood retail to rise in the low-30s-percent range, totaling $220 billion, or 27.6% of all nonfood retail sales, in the holiday quarter. We continue to expect an approximate one-third (33.5%) rise in total holiday-quarter online retail sales. This document was generated for Other research you may be interested in: US CPG Sales Tracker: Growth Momentum Eases Amid Greater Consumer CautionApril 2025 US Retail Sales Outlook: Lowering Near-Term Growth Projections Amid Volatility and UncertaintyUS Store Tracker Extra, October 2025: Rite Aid Takes Total Closed Retail Space to 143 Million Square FeetWeekly US Store Openings and Closures Tracker 2025, Week 26: Kroger To Close 60 Stores
