Holiday Bites: US Retail Traffic in November 2020: Year-over-Year % Change Coresight Research December 10, 2020 Reasons to ReadOur Holiday Bites series features bitesize information on the shape and scale of consumer demand, retail sales and category performance in the 2020 holiday season. Click here to see more Holiday Bites as well as our in-depth research reports on US holiday retail. Brick-and-mortar retail continues to see severely reduced shopper visits amid the pandemic. Although we saw an improving traffic trend over the first three weeks of November, we saw a deeper decline of 41.3% in the fourth week, which included Black Friday weekend. The deep decline was in the context of sustained high levels of Covid-19 infection and hospitalizations, suggested restrictions on holiday travel and further potential restrictions in some states. Home retailers consistently saw less severe declines in traffic through the month than apparel, footwear and jewelry retailers. We are on course for a digital December as physical store traffic remains deeply negative and online demand is highly elevated. We expect digital sales across nonfood retail to rise in the low-30s-percent range, totaling $220 billion, or 27.6% of all nonfood retail sales, in the holiday quarter. We continue to expect an approximate one-third (33.5%) rise in total holiday-quarter online retail sales. This document was generated for Other research you may be interested in: Global Tech and Retail Layoffs in 2025: Structural or Cyclical?Weekly US Store Openings and Closures Tracker 2026, Week 1: Retailers Announce More Than 1,000 Store Openings for 2026Connected TV’s Opportunities and Growing Pains: 10 Insights from CTV Connect 2025Senior Retail Leaders Convene at Shoptalk Spring 2026 to Build the AI Playbook for Profitable Growth
