Reasons to Read

Understand how the 2026 FIFA World Cup may influence US consumer spending and engagement.

• Explore which categories consumers are most likely to spend on during the tournament.
• Learn how World Cup-related spending may reflect discretionary reallocation rather than broad-based retail demand growth.
• Examine the role of experiential and viewing-oriented spending in shaping tournament-related consumer behavior.

Data in this research report are:

• Expected consumer engagement with the 2026 FIFA World Cup through viewing and in-person attendance
• Planned World Cup-related purchases and anticipated spending categories
• Expected consumer spending ranges related to the tournament
• Categories consumers expect to reduce spending on to fund World Cup-related purchases
• Consumer participation and spending expectations