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Holiday Bites: US Consumers’ Holiday Spending Expectations—Survey Update

Coresight Research
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What's Inside

Our Holiday Bites series features bitesize information on the shape and scale of consumer demand, retail sales and category performance in the 2020 holiday season. Click here to see more Holiday Bites as well as our in-depth research reports on US holiday retail.

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  • A substantial proportion of US consumers expect their total, final holiday spending to be lower than last year. However, some 48% expect their total holiday spending to be less than last year, down five percentage points from 53% last month, due to fewer consumers planning to spend a lot less.
  • Encouragingly, some 15% expect to spend more for the holiday season than last year, up seven percentage points from last month—the highest level we have seen in our weekly surveys since we started asking this question in July.


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