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Holiday Bites: US Consumers’ Holiday Shopping Expectations—Survey Update

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  • Some 31.2% of holiday shoppers have shopped or are shopping from fewer stores to reduce their trips to brick-and-mortar locations, benefiting formats such as mass merchandisers and warehouse clubs that offer multi-category and multibrand products.
  • Three in 10 holiday shoppers have switched or are switching some or all of their holiday spending from stores to e-commerce.
  • We have seen a very gradual uptick in the adoption of curbside and in-store pickup services.