Insight ReportGenerative AI Latest: GenAI Chatbots and Apps Are Ready for Prime Time John Harmon, CFA, Managing Director of Technology Research February 8, 2024 Reasons to ReadThe Generative AI Latest series provides regular updates on generative AI (artificial intelligence), also known as GenAI, globally—across retail, infrastructure and applications. This report details announcements from January 2024 and discusses three key trends we are watching: GenAI-powered chatbot tech, applications moving up the value chain and GenAI-powered copilots on next-generation smartphones. Companies mentioned in this report include: L’Oréal, IBM, Microsoft, Qualcomm, Salesforce, SAP, Walmart Other relevant research: Key Retail-Tech Themes at NRF 2024: Retail’s Big Show CES 2024 Wrap-Up: Top 10 Tech Takeaways Playbook: Six Quick Wins in Generative AI The Coresight Research CORE framework for generative AI in retail All Coresight Research coverage of GenAI in retail, including previous reports in the Generative AI Latest series Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Shoptalk Fall 2025 Day Two: Scaling Pilots, Pivoting with Intelligence and Building Next-Gen Customer ExperiencesAmazon Prime Day 2025 Evolves into a Retail Ecosystem: Five Insights on a Transforming Midyear Sales SeasonInflation Awareness Rises; Economic Sentiment Falls to Six-Month Low: US Consumer Survey InsightsWeekly US Store Openings and Closures Tracker 2025, Week 48: American Signature, Bed Bath & Beyond and Saks To Close Stores