Flash Report 3 minutesRegister for Free AccessFujitsu Launches a Blockchain-Based Reward System for Retail and Hospitality Coresight Research June 14, 2018 Executive Summary Japanese multinational firm Fujitsu announced the launch of Fujitsu Intelligent Society Solution Blockchain Asset Service, a cloud service, blockchain-based reward system for retail and hospitality operators. The service enables companies to connect their apps to a blockchain-based system that tracks shoppers’ collection of reward points and use of coupons and benefits, information that is used for consumer analytics and to encourage shoppers’ loyalty. Fujitsu has been active in the commercial development of blockchain applications during the past few years, including the opening of a Blockchain Innovation Center in Brussels in March 2018 and a trial of a person-to-person money transfer service using blockchain technology in collaboration with major Japanese banks in October 2017. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Retail Around the World: Black Friday 2023—Coresight Research ObservationsConsumer Avoidance Falls: China Consumer TrackerChatGPT and Generative AI: Five Things Retailers Should Know—UpdateUS Consumer Tracker: More Consumers Get Out and About