Fujitsu Launches a Blockchain-Based Reward System for Retail and Hospitality

Executive Summary

• Japanese multinational firm Fujitsu announced the launch of Fujitsu Intelligent Society Solution Blockchain Asset Service, a cloud service, blockchain-based reward system for retail and hospitality operators.
• The service enables companies to connect their apps to a blockchain-based system that tracks shoppers’ collection of reward points and use of coupons and benefits, information that is used for consumer analytics and to encourage shoppers’ loyalty.
• Fujitsu has been active in the commercial development of blockchain applications during the past few years, including the opening of a Blockchain Innovation Center in Brussels in March 2018 and a trial of a person-to-person money transfer service using blockchain technology in collaboration with major Japanese banks in October 2017.