Insight ReportFebruary 2020 US Retail Traffic and In-Store Metrics: Traffic Decline Steepens as Coronavirus Fears Impact Shopper Behavior Coresight Research March 11, 2020 Reasons to ReadUS store traffic slid at its fastest rate in years since May 2019, accelerating sharply from the decline seen in January as coronavirus fears increasingly affected consumer behavior, mainly the desire to avoid crowded locations such as stores. This report looks at how coronavirus-affected shopping is manifesting, including: Retail traffic slid, but those who did venture out came with the intention to buy. Transaction volume also slid far more quickly than in January. The Northeast saw the sharpest decline in traffic, but the slowest decline in sales as people stocked up. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Innovator Profile: Azoma—Optimizing Product Visibility for AI-Driven and Agentic Commerce2026 Retail Predictions: Europe—Five Pillars for Resilience Amid Heightened Contextual ChallengesWeekly UK Store Openings and Closures Tracker 2025, Week 29: New Look Closes Additional StoresSector Focus: Department Stores—Data Graphic
