Deep Dive 8 minutes PremiumFast Fashion Speeding Toward Ultrafast Fashion Author By Coresight Research May 19, 2017 Key Points Zara and H&M, the two largest global fast-fashion retailers, pioneered the fast-fashion business model. Now, the two companies are competing head to head with a new set of younger online-only competitors. New players such as Boohoo.com, ASOS and Missguided are bringing products from design to sale in as little as a week or two—faster than traditional fast-fashion retailers, and even faster than Zara. Fast fashion is turning into ultrafast fashion. Consumers’ demands for immediacy are increasing and production cycles are becoming ever quicker. Retailers that have the shortest and leanest supply-chain cycles are posting the strongest sales growth results. May 19, 2017 Premium This report is for Premium subscribers only. Learn more about subscriptions here. Other research you may be interested in: