Deep Dive 8 minutes PremiumFast Fashion Speeding Toward Ultrafast Fashion Coresight Research May 19, 2017 Executive Summary Zara and H&M, the two largest global fast-fashion retailers, pioneered the fast-fashion business model. Now, the two companies are competing head to head with a new set of younger online-only competitors. New players such as Boohoo.com, ASOS and Missguided are bringing products from design to sale in as little as a week or two—faster than traditional fast-fashion retailers, and even faster than Zara. Fast fashion is turning into ultrafast fashion. Consumers’ demands for immediacy are increasing and production cycles are becoming ever quicker. Retailers that have the shortest and leanest supply-chain cycles are posting the strongest sales growth results. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Retail Shrink and Loss-Prevention Methods—PresentationWeekly US and UK Store Openings and Closures Tracker 2023, Week 19: UK Openings Up 52%Global Fast Fashion: Market Poised for Strong Growth, but Sustainability Challenges RemainNovember 2023 Leading Indicators of US Retail Sales: Projecting Low-Single-Digit Growth for the New Year