Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Deep Dives

Fast Fashion Speeding Toward Ultrafast Fashion

#
Coresight Research

Key Points

  • Zara and H&M, the two largest global fast-fashion retailers, pioneered the fast-fashion business model. Now, the two companies are competing head to head with a new set of younger online-only competitors.
  • New players such as Boohoo.com, ASOS and Missguided are bringing products from design to sale in as little as a week or two—faster than traditional fast-fashion retailers, and even faster than Zara. Fast fashion is turning into ultrafast fashion.
  • Consumers’ demands for immediacy are increasing and production cycles are becoming ever quicker. Retailers that have the shortest and leanest supply-chain cycles are posting the strongest sales growth results.

Please Log In to read the full report. Not a member? Register for a free user account.

Other research you may be interested in:

×