Efficacy is the Backbone of Today’s Beauty Brand, and Other Takeaways from Fashion Group International’s The Making of a Beauty Entrepreneur Panel

Executive Summary

This week, the Coresight Research team attended Fashion Group International’s “Getting to Market: The Making of a Beauty Entrepreneur” panel in New York City. The event was sponsored by Cosmoprof North America and was the second in the Making of a Beauty Entrepreneur series. The panel featured five beauty industry leaders who shared their expertise on brands, and their views on the beauty consumer. Here, we share our top takeaways from the event.

• Efficacy is the most important component of a beauty brand today.
• Storytelling only works if a brand has soul.
• Cost per click is getting so expensive that it makes sense for brands to invest in brick and mortar.