Event CoverageEfficacy is the Backbone of Today’s Beauty Brand, and Other Takeaways from Fashion Group International’s The Making of a Beauty Entrepreneur Panel Coresight Research August 24, 2018 Executive SummaryThis week, the Coresight Research team attended Fashion Group International’s “Getting to Market: The Making of a Beauty Entrepreneur” panel in New York City. The event was sponsored by Cosmoprof North America and was the second in the Making of a Beauty Entrepreneur series. The panel featured five beauty industry leaders who shared their expertise on brands, and their views on the beauty consumer. Here, we share our top takeaways from the event. Efficacy is the most important component of a beauty brand today. Storytelling only works if a brand has soul. Cost per click is getting so expensive that it makes sense for brands to invest in brick and mortar. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: High-Income Consumers’ Sentiment Soars Ahead; Plus, Home and Home-Improvement Shopping in Focus: US Consumer Survey InsightsConsumer Optimism Softens Ahead of Golden Week: China Consumer Survey Insights4Q24 Earnings Season Wrap-Up: Which Companies Missed, Beat and Fell in Line with Expectations?—InfographicAnalyst Corner: What’s Happening in Beauty Retail?—Analyzing Mixed Performance and Success Strategies with Madhav Pitaliya
