Event Coverage 8 minutesRegister for Free AccessEfficacy is the Backbone of Today’s Beauty Brand, and Other Takeaways from Fashion Group International’s The Making of a Beauty Entrepreneur Panel Coresight Research August 24, 2018 Executive SummaryThis week, the Coresight Research team attended Fashion Group International’s “Getting to Market: The Making of a Beauty Entrepreneur” panel in New York City. The event was sponsored by Cosmoprof North America and was the second in the Making of a Beauty Entrepreneur series. The panel featured five beauty industry leaders who shared their expertise on brands, and their views on the beauty consumer. Here, we share our top takeaways from the event. Efficacy is the most important component of a beauty brand today. Storytelling only works if a brand has soul. Cost per click is getting so expensive that it makes sense for brands to invest in brick and mortar. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Innovator Profile: The Metav.rs Web3 Platform Helps Brands To Better Create and Manage Metaverse ExperiencesConsumers Pursue Conflicting Anti-Inflation Strategies: US Consumer Tracker 2023, Week 23Day Two at NRF 2023: Retail’s Big Show—Retailers Tap Tech To Streamline the Consumer JourneyWalmart Investor Community Meeting 2023: Leveraging Automation, Targeting $130 Billion in Additional Sales in the Next Five Years