Insight Report 3 minutes PremiumEaster Spending Forecast to Hit $18.2 Billion This Year, the Second-Highest Total in NRF Survey History Coresight Research March 28, 2018 Executive Summary According to an annual spending survey from the National Retail Federation (NRF) and Prosper Insights & Analytics, 81% of Americans plan to celebrate Easter this year and to spend a total of $18.2 billion on items related to the holiday, down slightly from last year’s record total of $18.4 billion. Americans are expected to spend an average of $150 per person on the holiday this year, down from $152 per person last year. The survey found that 89% of respondents plan to purchase candy, while 87% expect to buy Easter-themed food, 61% gifts, 48% clothing, 42% decorations and 39% flowers. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Robotics in Retail—Part 2: Service Bots Automate and Upgrade the In-Store ExperienceEarnings Insights 1Q23, Week 3: Coty, Tapestry and Under Armour Post Strong Sales Growth; Qurate Sales DeclineChina Consumer Tracker: Multiple Categories Shift Toward E-Commerce, Away from In-Store PurchasingPowering the Retail Revolution: Insights Presented at RetailNext Executive Forum 2023
