Insight Report 3 minutes PremiumEaster Spending Forecast to Hit $18.2 Billion This Year, the Second-Highest Total in NRF Survey History Coresight Research March 28, 2018 Executive Summary According to an annual spending survey from the National Retail Federation (NRF) and Prosper Insights & Analytics, 81% of Americans plan to celebrate Easter this year and to spend a total of $18.2 billion on items related to the holiday, down slightly from last year’s record total of $18.4 billion. Americans are expected to spend an average of $150 per person on the holiday this year, down from $152 per person last year. The survey found that 89% of respondents plan to purchase candy, while 87% expect to buy Easter-themed food, 61% gifts, 48% clothing, 42% decorations and 39% flowers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Data Points We’re Watching This Week, Week 15: US CPG LatestRetailTech: Empowering Retail’s Front Line, Creating Smarter Stores—Five Tech-Driven Strategies for Associate EnablementOnline Shopping in Focus—Amazon Dominates E-Commerce Competition: US Consumer Survey InsightsWeekly US and UK Store Openings and Closures Tracker 2025, Week 10: US Store Openings Exceed 2,000
