Easter Spending Forecast to Hit $18.2 Billion This Year, the Second-Highest Total in NRF Survey History

Executive Summary

• According to an annual spending survey from the National Retail Federation (NRF) and Prosper Insights & Analytics, 81% of Americans plan to celebrate Easter this year and to spend a total of $18.2 billion on items related to the holiday, down slightly from last year’s record total of $18.4 billion.
• Americans are expected to spend an average of $150 per person on the holiday this year, down from $152 per person last year.
• The survey found that 89% of respondents plan to purchase candy, while 87% expect to buy Easter-themed food, 61% gifts, 48% clothing, 42% decorations and 39% flowers.