Digitally Native Vertical Brands in the US Furniture and Home-Furnishings Market—Insights into Their Continuing Success

What's Inside

Furniture and home furnishings DNVBs were uniquely placed to benefit from the pandemic-driven trends of heightened e-commerce spending and increased focus on the home. As pandemic restrictions are eased, and traditional retailers expand further into e-commerce, we assess the outlook for US furniture DNVBs.

• Expanding product portfolios
• Investment in brick-and-mortar stores and experiential shopping
• Diversifying selling channels through third-party partnerships
• Meeting heightened demand amid global supply chain disruption
• Educating consumers from afar