Deep DiveDeep Dive: Wellness as a Luxury, Part 2— Sleeping Well Swarooprani Muralidhar, Director of Research July 19, 2017 Reasons to ReadOur Wellness as a Luxury series looks at wellness as the new status symbol: “wellthness” is fast replacing other signifiers of affluence as a luxury to be enjoyed and flaunted. In this report, we look closely at three aspects of the “sleep economy”: Sleep technology: Consumers are using apps, devices and wearables to help them fall asleep and stay asleep. Mattresses: Aspirational, e-commerce mattress brands such as Casper have tapped social media to encourage consumers to invest in the quality of their sleep. Deep-rest classes: Group classes that promote rest and sleep, such as Inscape’s deep-rest classes and David Lloyd Clubs’ napercise classes are gaining popularity. Read the first report in our Wellness as a Luxury series here and find the third and final report here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Groceryshop 2025 Day One: AI Drives Smarter Operations as Shoppers Seek Value and WellnessThe Impacts of US Tariffs: Assessing Companies’ International Sourcing Exposure by CountryAnalyst Corner: Constrained Consumers Could Soon “Get to the Goods” Again—Evolving In-Store Loss Prevention, with John HarmonAnalyst Corner: Exploring IKEA’s City Stores Worldwide, with John Mercer
