Deep Dive 23 minutes PremiumDeep Dive: WeChat— From Messaging App to Profitable Ecosystem Coresight Research May 16, 2017 Executive Summary With no apparent competitors in sight, WeChat, the flagship mobile instant-messaging platform and social network of internet services giant Tencent, holds court in China. Coupled with differentiable features, WeChat is on track to continue increasing user engagement and retention. Within the retail world, WeChat has been, and continues to be, a major source of disruption—bridging social media and e-commerce. In this report, we highlight three key product differentiators that have led to WeChat’s dominance in China: i) in social media—Moments and Official Accounts; ii) in mobile payments—WeChat Pay; and iii) in mini apps—its Mini Programs. Despite its dominance, WeChat could face challenges in expanding further: decelerating growth of its user base in China and the capacity threshold of its app. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: February 2023 US Retail Traffic and In-Store Metrics: Traffic Growth DeceleratesKey Festivals and Holidays for Promotional Campaigns in China in 2024: CalendarInnovator Profile: Guac Uses AI To Predict Grocery Sales and Reduce Food WasteShoptalk 2024 Day Three: A Thoughtful Approach to GenAI; Retail Innovation in China