Deep Dive 23 minutes PremiumDeep Dive: WeChat— From Messaging App to Profitable Ecosystem Coresight Research May 16, 2017 Executive Summary With no apparent competitors in sight, WeChat, the flagship mobile instant-messaging platform and social network of internet services giant Tencent, holds court in China. Coupled with differentiable features, WeChat is on track to continue increasing user engagement and retention. Within the retail world, WeChat has been, and continues to be, a major source of disruption—bridging social media and e-commerce. In this report, we highlight three key product differentiators that have led to WeChat’s dominance in China: i) in social media—Moments and Official Accounts; ii) in mobile payments—WeChat Pay; and iii) in mini apps—its Mini Programs. Despite its dominance, WeChat could face challenges in expanding further: decelerating growth of its user base in China and the capacity threshold of its app. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Online Grocery Survey 2023—Infographic: Assessing the Top Retailers and E-Commerce PopularityThree Things You Need To Know: Metaverse Pioneers—Fashion—The Web 3.0 Strategies of Adidas and NIKEMass Merchandisers Gain from Cyber Monday: US Consumer Survey Insights 2023, Week 501Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping Journey