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Deep Dive: Retail Revolution— US Apparel Shifts in 20 Charts

Executive Summary

  • Despite some reports to the contrary, Amazon is not among the top 10 apparel retailers in the US, by revenues, if we consider what it retails in its own right.
  • H&M has grown substantially, but it is now experiencing deep declines in its US comparable sales, according to analysts’ estimates.
  • Primark could achieve just under $1 billion in US sales by 2020.
  • The off-price apparel specialist segment grew revenues by 39% between 2011 and 2016, and now accounts for 22.5% of all apparel specialists’ sales.
  • By shopper numbers, Amazon is the sixth-most-popular retailer for womenswear, the second-most-popular for menswear and the top-ranking retailer for footwear in the US.

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