Deep Dive 17 minutes PremiumOnline Grocery Series: Germany – Playing Catch-Up Coresight Research December 12, 2016 Executive SummaryThis is the fourth in our series of reports analyzing online grocery markets around the world. Germany lags other markets in grocery e-commerce. Online grocery sales in German accounted for only 1.2% of total grocery sales as of June 2016, according to Kantar Worldpanel, much lower than in both France and the UK. The strong presence of discounters, which traditionally do not sell online, the high density of smaller food stores and the reluctance of German shoppers to pay by credit card are the main factors that have slowed down the development of grocery e-commerce in the country. The number of shoppers buying groceries online in Germany has been increasing. According to an IfD Allensbach survey, the number of respondents that claim to have purchased food or beverage online increased by 1.2 million over 2013-15. Amazon is expanding rapidly into grocery e-commerce in Germany. Amazon Pantry was launched at the end of 2015, and many industry observers believe that AmazonFresh may also enter the market soon, although this has yet to be confirmed by the company. Domestic players are responding rapidly to Amazon’s expansion into grocery with their own e-commerce initiatives. All the main domestic brick-and-mortar grocery retailers have started selling online. As a result, the online grocery sector in Germany is expected to grow much faster than that of its more mature neighboring countries in the next few years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner—Keep Up with Retail Dynamics: The Fast Luxury Model with Sunny ZhengRevolutionize Your Product Launch Strategy: Leveraging Generative AI Applications for Enhanced Speed and ProfitabilityKey Festivals and Holidays for Promotional Campaigns in China in 2024: CalendarWhat’s Happening in US Beauty Retail?: Inclusivity and Wellness Lead the Way