Deep Dive 12 minutes PremiumIs Going Direct-to- Consumer the Way Forward for Retail? Coresight Research April 20, 2017 Executive Summary More and more retailers such as G-III Apparel, Nike, Adidas and VF Corporation are rebalancing their distribution in favor of a direct-to-consumer (DTC) model. Beauty companies such as L’Oréal and Procter & Gamble have also focused more on DTC channels in recent years. Apparel and beauty companies can now reach customers directly through multiple digital channels, and with less effort physically using new store formats such as pop-up stores. Going direct means retailers have more control of the retail experience, better engagement with customers, as well as improved product margins. However, going fully direct means forgoing the scalability that comes with wholesale distribution, so it is not a straightforward decision. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: The 50+ Woman: What Does She Want from the Beauty Industry?US Consumer Tracker: Consumers Settle in to Winter HabitsChinese New Year 2023 Review: Early Signs of Consumption Recovery AppearChinese New Year 2024 Preview: Good Fortune for Retail as the Year of the Dragon Takes Off—China Retail Insights