Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Deep Dive 12 minutes Premium

Is Going Direct-to- Consumer the Way Forward for Retail?

Coresight Research

Key Points

  • More and more retailers such as G-III Apparel, Nike, Adidas and VF Corporation are rebalancing their distribution in favor of a direct-to-consumer (DTC) model. Beauty companies such as L’Oréal and Procter & Gamble have also focused more on DTC channels in recent years.
  • Apparel and beauty companies can now reach customers directly through multiple digital channels, and with less effort physically using new store formats such as pop-up stores.
  • Going direct means retailers have more control of the retail experience, better engagement with customers, as well as improved product margins. However, going fully direct means forgoing the scalability that comes with wholesale distribution, so it is not a straightforward decision.

This report is for Premium subscribers only. Learn more about subscriptions here.

Other research you may be interested in:

Coresight Research