Market Outlook 17 minutes PremiumGlobal Beauty E-Commerce – A Highly Attractive Market Coresight Research October 4, 2016 Executive SummaryThis report explores the scale, growth and shape of beauty e- commerce, with an emphasis on the market’s diversity and the role the Internet plays in product research and advice. In 2015, global consumers spent some $24 billion online on beauty and personal care products, according to Euromonitor International. This is equivalent to 6.5% of the total market, double the 3.3% online share seen back in 2010. Among major economies, China is by far the leader in terms of e-commerce’s share of beauty sales. In 2015, some 18.1% of all beauty and personal care product sales in China were made online. This compares to 10.6% in the UK and just 7.7% in the These top-line figures conceal the fact that there is no single “online beauty market,” as product subcategories see varying levels of online penetration and the channel is a collection of distinct subchannels, including subscriptions, luxury and grocery/mass market. Moreover, the online channel is disproportionately about research, advice and browsing. Brands and retailers are offering a growing suite of science-based advice that is available to consumers through their smartphones. Complementing this is the human element of social media, especially video—although brands generate relatively little of the beauty video content consumed Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Generative AI Latest: New Funding, Infrastructure and Applications, Plus Google’s Recent Product Launches and Tech PartnershipsDecember 2023 Leading Indicators of US Retail Sales: The Picture Heading Into 2024Market Outlook: Department Stores in China—Consumer Shift Toward E-Commerce Squeezes Sales10 Insights from The Lead Innovation Summit 2023: Winning in Retail Through Immersive Experiences and Genuine Care