Deep Dive 17 minutes PremiumDeep Dive: From Digital to Physical—The Return to Nondigital Toys Coresight Research July 24, 2017 Executive Summary Despite the rapid rise of digital technologies, we are observing a return to physical non-electronic children’s toys in the US and the UK. We note toy categories that exemplify this trend: fidget spinners, tabletop board games and puzzles, Play-Doh, Lego as well as collectibles such as dolls and figurines. Despite ever-expanding digital technologies, tangible goods still provide consumers with aesthetic pleasure, a feature that cannot be achieved with digital screens. As people spend more time with smartphones in a digital world, they also increasingly desire more social interaction and face-to-face time becomes even more important’; products such as board games satisfy that need. The rise in physical toys’ popularity is also due to a resurgence of unplugged family time and the proliferation of new and innovative games, which is growing sales in the categories. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Certain Categories See E-Commerce Boost: China Consumer Survey InsightsConsumers Pursue Conflicting Anti-Inflation Strategies: US Consumer Tracker 2023, Week 23Luxury Shopping in Focus—Gucci Is the Top Choice; Dior Gains in 2024: US Consumer Survey InsightsInnovator Profile: GoCharlie’s AI Assistant Provides Data Control and Drives Productivity for Brands