Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Deep Dive 16 minutes Premium

Deep Dive: Channel Shifts in US Beauty Retailing—Sephora, Ulta and Amazon

Coresight Research

Key Points

  • Survey data and company results suggest that growth in the US beauty market has been polarized, with lower-price retailers and beauty specialist stores having won share.
  • Millennials’ frugal shopping habits and desire for quality experiences look to be driving this trend.
  • Survey data from Prosper Insights & Analytics suggest that Walmart and Target have grown their beauty shopper numbers in recent years. Sephora and Ulta have grown fast, too.
  • Surveys show that Amazon is the fifth-most-popular retailer for skincare and cosmetics and the top online destination for beauty.
  • A key lesson for beauty retailers is one that applies across a number of sectors in which rivals are competing with Amazon: either cultivate a convincing category specialty or focus on low prices.

This report is for Premium subscribers only. Learn more about subscriptions here.

Other research you may be interested in:

Coresight Research