Deep DiveDeep Dive: Channel Shifts in US Beauty Retailing—Sephora, Ulta and Amazon Coresight Research August 19, 2017 Executive Summary Survey data and company results suggest that growth in the US beauty market has been polarized, with lower-price retailers and beauty specialist stores having won share. Millennials’ frugal shopping habits and desire for quality experiences look to be driving this trend. Survey data from Prosper Insights & Analytics suggest that Walmart and Target have grown their beauty shopper numbers in recent years. Sephora and Ulta have grown fast, too. Surveys show that Amazon is the fifth-most-popular retailer for skincare and cosmetics and the top online destination for beauty. A key lesson for beauty retailers is one that applies across a number of sectors in which rivals are competing with Amazon: either cultivate a convincing category specialty or focus on low prices. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Sentiment by Age—Younger Consumers Are More Optimistic but Older Consumers’ Sentiment Improves: US Consumer Survey InsightsSteadiness Continues: Weekly US Consumer Sentiment, Week 15, 2025—InfographicConsumer Sentiment Largely Holds Steady in December After November Highs: China Consumer Survey InsightsThree Data Points We’re Watching This Week, Week 31: US Consumer Sentiment, AI Investments and Canada Stores
