Deep Dive 23 minutes PremiumDeep Dive: Adapting to Changing Media Consumption and the Digital Channel’s Influence on Retail Coresight Research August 1, 2017 Executive Summary Consumers’ media consumption preferences and habits have changed rapidly. In this report, we examine what these changes could mean for the retail sector. The average American spends nearly half the day staring at a screen. According to Nielsen, US adults spent 11 hours and 22 minutes daily consuming media in the fourth quarter of 2016, up a full hour from a year earlier. While Americans are spending more time consuming media, traditional channels such as TV and radio have begun to lose share to smartphones, devices such as Apple TV and Roku, and online streaming services such as Netflix, Hulu and Amazon Video. As consumers move away from traditional media viewing, retailers have been forced to adjust their digital media strategies. And with people spending more and more of their daily lives engaging with digital media, the digital channel’s influence on retail sales continues to grow. With new devices, greater wireless connectivity and evolving media business models, digital interaction and engagement are taking on new forms. As consumers take more control of the digital experience, companies across industries are employing new strategies to engage them. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Understanding Cross-Channel and Cross-Category Shopping: US Consumer Tracker Extra, July 2023Retail-Tech Landscape: Demand ForecastingMarket Navigator: US Mass Merchandisers, Warehouse Clubs and Discount Stores—Growth Slowdown To Persist Amid Sluggish Discretionary SpendingUS Back to School 2023: Channels and Retailers—Who Is Set To Capture Share?