Customer Data Platforms: Unearthing Buried Treasure in Unified Shopper Profiles

What's Inside

Step into a world where data transforms into insights, and fragmented trails of customer interactions find their way into coherent identities. This report unveils the challenges and opportunities that lie ahead for brands and retailers in the wake of the impending end of third-party cookies. As the digital realm expands with an array of channels and devices, deciphering customer data trails becomes essential.

In this report, readers will learn about:

• The importance of data insights in a growing digital landscape
• Hidden customer interactions and their implications
• The impacts of the “cookie apocalypse” by Apple and Google
• Challenges and opportunities in the era post third-party cookies
• The evolution and capabilities of customer data platforms (CDPs)
• The role of CDPs in creating unified customer profiles
• The functions of CDPs
• Strategies for adapting to changing privacy norms
• How to leverage customer data for personalized growth in the digital space

Stay ahead in data-driven marketing. Dive into this report to unlock the secrets of customer data transformation and make informed decisions for a successful future. This free Custom Report is produced in partnership with VASS, a diversified technology consulting firm headquartered in Madrid, Spain, with offices in 26 countries. This report presents real-world case studies from VASS that illuminate the transformative potential of CDPs and their role in constructing robust customer profiles.

Other relevant research:

• Leveraging Customer Data in US Home and Home-Improvement Retailing: Moving Toward a Customer Data Platform
• More Innovator Research from Coresight Research

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