Deep Dive 13 minutes PremiumCustomer-Centric Commercial Collaboration: The Importance of Data in Interconnected Supply Chains Coresight Research September 16, 2021 What's InsideThis report is part of Coresight Research’s series of roundtable discussions and research reports, entitled The New Age of Customer-First Supply Chains, in which we present key insights into strategic areas in which brands and retailers can take action to build a resilient and profitable supply chain. We discuss the importance of customer-centric commercial collaboration in the modern, interconnected retail supply chain, particularly in the current environment. We explore the different types of technology-powered collaboration—between retailers and suppliers, and with consumers. Read our previous reports in the series, on the four pillars to building a resilient supply chain and intelligent demand forecasting and on-demand manufacturing. Contents (Click to navigate) What’s the Story? Why It Matters Customer-Centric Commercial Collaboration: Coresight Research Analysis The Current Environment Necessitates Improved Collaboration Collaboration Between All Supply Chain Parties: Modern Supply Chains Are Interconnected Collaboration Between Retailers and Suppliers: Key Advantages Collaboration Between Retailers, Manufacturers and Consumers: Data-Driven Forecasting and Product Development What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2023, Week 7: UK Openings Up 46%Has the Chip Shortage Ended? What Does This Mean for Retailers?Global Fast Fashion: Market Poised for Strong Growth, but Sustainability Challenges RemainThe Coresight Research AI Risk-Mitigation Framework