Countdown to Groceryshop 2019: Innovator Spotlight Profiles — Datasembly
- The Coresight Research team will be attending and participating in the Groceryshop 2019 conference, which runs September 15-18 in Las Vegas. The conference is expected to bring together over 3,000 attendees and more than 200 speakers.
- We’ll be talking about the transformation of the retail industry, shifts in consumer behavior and innovations that are helping retailers keep up with fast-changing consumer expectations.
- On September 15, Coresight Research CEO and Founder Deborah Weinswig will emcee the Emerging Technology Spotlight session in which 20 innovative, early-stage technology companies (pre-Series A) will present solutions that solve major retail problems. The companies include: Adrich, Datasembly, ShopperMotion, Simporter, Oriient, Pick ‘n’ Watch, SuperUp, Tastry, Tiliter Technology, BrandChat, CoupDog, RetailAware, Shopperations, AGTools, Babylon, Gather AI, Leaf Logistics, Macondo Ventures, MeisterDish and Simplista.
In this report we profile Datasembly, whose solution gives retailers insights into detailed pricing based on SKU, location and other factors.
This report is part of our 2019 Countdown to Groceryshop: Innovator Profiles series. To view the other reports in this series, click here.
The Coresight Research team will be attending and participating in the Groceryshop 2019 conference, which runs September 15-18 in Las Vegas.
The conference is expected to bring together over 3,000 attendees and more than 200 speakers. Discussion topics will include the transformation of the retail industry, including convenience stores, supermarkets and e-commerce, and changes in the production and distribution of CPGs across multiple retail verticals.
The event also covers the rapid shifts in how consumers discover, shop and buy — from the use of new technologies and business models to the latest shopper trends.
Emerging Technology Spotlight Session
This is the second year the Coresight Research team will support Groceryshop’s early-stage technology startup event: On September 15, Coresight Research CEO and Founder Deborah Weinswig will emcee the Emerging Technology Spotlight, which features 20 innovative technology companies presenting their solutions to solve major retail problems.
Groceryshop selected the participating startups based on their solutions, looking for companies that solve some of the most pressing challenges in grocery, e-commerce, food and CPG. All participating startups offer business-to-business (B2B) solutions. Over 130 companies applied to present at the event: From that group, we selected the 20 using a rigorous vetting process.
Thess are some of the selection criteria:
- Early-stage, defined as pre-series A funding.
- Relevant to the grocery and/or CPG industries.
- B2B solutions (not consumer-facing).
- Scalable (good growth prospects).
- Highly innovative (deep differentiation).
- Important (solving a major industry problem).
The companies span several countries, although most are based in the US:
- US: 14
- Canada: 2
- Israel: 2
- Australia: 1
- Spain: 1
We categorized the 20 companies into four buckets of retail disruption:
Data and Insights: Digital technology is creating new metrics and capabilities to glean insights and understand the best way to meet and exceed customer expectations.
Improved Shopping Experiences: Shoppers demand intuitive and more seamless grocery experiences, both online and in-store. Grocery retailers face challenges in keeping their assortment up to date and in sync with fast-changing consumer demand.
Next Generation Marketing: With so many different touchpoints and channels to reach consumers, engagement has become more complex than ever. And, there are rapid shifts in how consumers discover, shop and buy. New marketing technologies help grocery retailers and CPG’s engage and acquire customers.
Operations and Supply Chain: Over the next few years, new omnichannel grocery offerings will likely go mainstream, giving consumers new experiences as well as more convenient delivery and pickup options. Simultaneously, technologies such as robotics, AI and IOT are changing how grocery items move from producer to store to consumer.
Datasembly at a Glance
Founded in 2014, Datasembly provides pricing and product intelligence to CPGs and retailers by collecting pricing data from across the web. The company aggregates millions of grocery-and-retail-pricing records from hundreds of grocery delivery and online shopping websites. The information includes store-level detailed price intelligence fed by a comprehensive database of real-time SKU-level pricing data from tens of thousands of individual stores and zip codes across the US. This information can be turned into usable insights and analyses.
What Problem Does Datasembly Solve?
Brands and retailers want to set the price right, at the right time and place – but the data to help inform these decisions comes in piles of disparate public sources of raw numbers. What retailers really need is high-quality, organized structured data that is easier to understand. Datasembly solves this problem by collecting and collating pricing data and delivering it in an organized, easily accessible format.
- Cofounder and CTO Daniel Gallagher was a lead engineer at Applied Predictive Technologies prior to setting up Datasembly. He worked as a research assistant at Cornell University after obtaining his Bachelor degree in computer science, also at Cornell University.
- Cofounder and CEO Ben Reich was a lead software engineer at Applied Predictive Technologies prior to setting up Datasembly. He worked as a research assistant at Cornell University after obtaining his Bachelor degree in mathematics and linguistics, also at Cornell University.
According to IDC, global big data and business analytics will grow from $130.1 billion in 2016 to over $203 billion in 2020 , at a compound annual growth rate of 11.7%.
The company raised $1.5 million in a seed round in August 2018.