Insight Report 5 minutes PremiumCostco’s First China Store: A First Look and a Look Ahead Coresight Research September 5, 2019 Executive SummaryOn August 27, Costco opened its first store in China. First-day traffic was so heavy the store was forced to close early due to overcrowding. The Coresight Research team was there for the opening day and made a return visit on August 29. This is what we found: The store continued to be packed, with food and consumables being the most popular section for shoppers. Costco has the most pricing advantage in electronics. In consumables, Costco offers lower prices in meat compared with online, but almost the same or higher prices for fruits. Membership retention, consumer behavior and developments in the trade dispute will determine Costco’s success in China. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: M&A in US Food and Beverage CPG: Three Key Themes—Category Expansion, Brand Focus and Evolving Consumer NeedsInnovator Matrix: Demand ForecastingAugust 2023 China Retail Sales: Growth Rate Improves, Breaking Three-Month Downward TrendNRF 2023: Retail’s Big Show Wrap-Up—Business Agility, Purpose, Technology and Personalization Characterize Retail’s Future